Content comes in different topics and form. Nowadays, attention spans are at an all-time low. While creating content, you should strive to create short, compelling, and useful information that will add value to your customers and keep them engaged.
Here are a few pointers to creating engaging content for your clients.
1. Make the content conversational
It is evident that most people visit sites to ask questions about products and services and get support. If you take a keen interest in your business, you should know the most frequently asked questions. Also, you should be aware of what information your customers need before they can commit to purchasing. Use this information to create content that enlightens customers on areas of your business where they lack the necessary knowledge.
Besides, ensure that you respond to all their questions promptly. By so doing you will be able to impress your customers with your level of understanding of their needs. You need to be actively involved in everything that surrounds your business so as to improve your online conversion rate.
2. Add Visuals
Numerous studies and researches show that visual content – videos, photos or infographics – are a sure way of making your customers look forward to your content. The human brain loves images. Whatever visual content you use, be it a video, a photo or an infographic, it will make you stand out from your competitors. Visual content makes a lasting impression on your audience as well as drives customer and social media engagement. It is easier for your clients to share visual content that is valuable, relevant, meaningful, and to top it all entertaining. For example, if you are into real estate niche, make sure your property visual stands out by doing photo editing for real estate so that your customers will love it.
According to Forbes Insight study, adding visuals to your content will drive more people to take action. Ensure that the pictures and videos are of high quality and professionally done if you decide to use visuals as part of your content.
3. Create original content
Most times, people find themselves rehashing other people’s content repeatedly. This can negatively influence how you engage with your customers since people get tired of reading the same content on the internet. You should strive to create content that has never been written before. Original content gives customers more confidence and trust in your product since it is a clear indication that you know your product. Also, make sure the content is from a reliable source. Keep your customers updated by reporting on current trends. Your customers want to be knowledgeable of what is new in your industry. You should strive to create content that reacts to events as they happen. By so doing, your content will be interesting, captivating and may attract new customers.
Creating original content will not only engage your current customers, but will also increase your search rankings hence generating more traffic to your business and improving your overall online conversion rate.
Above all else, your content should be interesting, informative, and awe-inspiring.Good content involves the right plan and proper research. Good content is a marketing strategy that you and your company are sure to benefit from, by gaining and retaining customers.